Battle of the Brows: Milk Kush Brow Gel Vs Essence Make Me Brow

I’ve never been a brow gal, until a few months back. I have done eyebrow threading just once in my life. I would meticulously research lipsticks, eyeliners and eyeshadows to enhance my god-given looks, but not the eyebrows. To me, they were just two hairy furrows on my face that didn’t deserve any attention.

Curiously enough, I started looking at more pictures of ‘no makeup’ makeup pictures on Pinterest and Instagram. And they all seemingly had one thing in common- well groomed brows.

The Universe kicked me in the bum, and told me to start appreciating the beauty of a groomed brow situation. My eyebrows are naturally thick and slightly arched, so I’ve left them alone for the most of my life. Once I started paying more attention, I started trimming the arches and using brow products.

In the ‘drugstore vs high end’ battle of the brows, the contenders are:



Essence Make Me Brow in ‘Brownie Brows’: $2.99


Milk Makeup Kush Fiber Brow Gel in ‘Grind’: $18

SHELF LIFE: 6 months each, which is the same for both products.

PRODUCT SIZE: Milk Brow Gel- 0.15 oz & Essence Brow Gel- 0.12 oz.


Essence’s brow gel and Milk’s Kush brow gel have the same color, which is a cool-toned brown-black.


Both Milk Makeup & Essence’s brow gels are cruelty-free and vegan. Milk’s Kush brow gel additionally has added cannabis oil, which conditions the hairs.

‘Kush brow gel’ has a smaller sized, conical wand with upper width and tapered ends. ‘Make me brow’ has a longer, thinner wand  with the same width from top to the end. Both the wands are good at product application, but Kush brow gel’s wand helped the product fuse with the brow hair for a better hold.

The pigmentation is way better in Milk’s Kush brow gel, for which you need little product to get visibility in the first application itself. Essence’s brow gel requires two to three coats for the color to show up well, but one layer alone will get you a naturally-tinted look.

Essence ‘Brownie Brows’


Milk Makeup Kush Brow in ‘Grind’

While Kush brow gel has a creamy application, Essence’s formulation is a little on the liquid side. Because of the denser formula, I could feel Kush brow gel throughout the day. Essence’s brow gel felt like I had nothing on my eyebrows, which in my opinion is better. If you’re looking for a lightweight brow gel, Essence would be a better option.

Milk Makeup’s Kush Fiber Brow Gel in ‘GRIND’:


  • High quality formulation and superb pigmentation. Think ‘va va voom, Cara Delevingne’ bold brows that photograph well.
  • It gives a lot of volume to the eyebrows, and makes them look plumper.
  • The wand of the product is so effective at evenly distributing the gel mix, without any bald patches left behind.
  • It fuses the fibers to the brows, with very long-lasting results and tamed brow at the end of the day.


  • The expensive price point.
  • No mini-size option for trial.
  • Color limitation, with just three shades available.

Essence Make Me Brow Gel in ‘BROWNIE BROWS’:


  • Affordable price point at under $5.
  • Lightweight, natural looking finish.
  • Gives a neatly combed appearance and has a lasts for a few good hours.


  • Not very pigmented and not enough volume.
  • Availability issues, since it goes out of stock a lot of times.


To me, the winner is Milk Makeup’s Kush Fiber Brow Gel because of the value and the performance it delivers for the steep price point.

Essence’s Make Me Brow Gel is a great contender and a brow gel option if you’re under a strict budget but are looking for a decent brow product.


Are you a brows person or a mascara person? Let’s take this to the comments section below.

Until next time, see you soon.



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